Ad Plan Update

Eight days to The Unlived Lives of Raymond Quinn is released. Time for an update of my ad plans.

The issue was, and still is, how best to spend my ad money? No surprise; the core issue in all advertising is deciding how much money to spend, where? 

I've researched social media sites including LinkedIn and Facebook, thinking I would try something on both of them.

More recently, I came across book specific sites such as BookBub and LibraryThing, along with GoodReads, all focused on books and people who like to read books.

Book readers don't just want to read any book, they want to read the kinds of books that appeal to them.

Sites specific to books and book readers provide the level of detail required to define a target audience, which is not as true for LI, FB, and other mass social media sites.

As much as I've learned about where to advertise, there is still so much I don't know. So, come October 15, I will start a week trial of ads on Facebook and BookBub, spending more on each than I ever thought I would a few months ago.

I've come this far, there's no turning back. 

But you could. To learn more, spend some time on the Career Authors site.