Algorithm and I aren't seeing eye to eye!

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I included the video in this post in an ad on Facebook and Instagram this past October. Book sales were okay, but not nearly as strong as before.

I've since learned that Meta changed the algorithm it uses to provide an audience for advertisers. Now, instead of placing emphasis on the audience I select, the algorithm weights that lower, and instead, uses the words and images in the ads to define an audience it believes will be more interested in my books. 

It didn't work, and I stopped all Facebook/Instagram advertising. If I am to start again, I need to second-guess Meta's algorithm, which second-guesses me, and I need your help to do that.

​Prior to this change, I created Unlived ads based on interactions with people, including many of you reading this now. I know who my customer is; the algorithm believes it knows better.

Question for you.

The attached video portrays the dark side of the Unlived Lives stories. Who do you think would be inclined to click the link in the ad after seeing this video? Who would not?

You can comment here, or, if you prefer, directly at [email protected]. Thanks in advance.