WILLIAM MATTHIES
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Simple and Elegant!

6/11/2025

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I occasionally like to revisit explanations of the 'multiverse', now generally accepted as being what most mean when referring to all parallel universes together.

I don't do this believing I will finally understand the science behind the Many Worlds Theory debate. I won't. Mostly I do it as a reminder to stay out of that debate, leaving it to those whose science education progressed beyond mine (high school botany, college biology.)

Here's one fairly recent article, if you're willing to accept one written four years ago, "updated" March of this year, as being recent.

There's always at least one '...to simplify it...' statement in these explanations. You know, where the author believes they have dumbed down something complex to a level people like me can understand. Like this from the above article.

"No matter what the two did, they couldn’t rid the receivers of background radio noise that, puzzlingly, seemed to be coming from all directions at once. Penzias contacted Princeton University physicist Robert Dicke who suggested that the radio noise might be cosmic microwave background radiation (CMB), which is primordial microwave radiation that fills the universe. And that is the story of the discovery of CMB. Simple and elegant." 

(A little off topic, but reading the above again reminded me of the Steve Martin plumber joke. Ok, where was I?🤔 Oh, yeah...)  

My blog posts, book ads, the books themselves sometimes incite sciencetifity types who believe I believe I have said something they know to be false. They correct me.

People, my Unlived Lives stories are FICTION! All of it, made up. Not a word of truth in any of it. There's nothing for you to correct. 😲

(Unless you're my editor or Paula, then there is a lot for you to correct, which you get paid to do so shut up! 😠)
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Don't believe me? Just ask one of your 'yous'!

6/4/2025

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Asking someone to explain how there might be an infinite number of all of us "out there" somewhere, existing in an infinite number of universes parallel to the one we live in, is a big ask.

I'll take a stab at it.

You begin life as the only 'you'. Initially, others make choices for you, but the older you get the more you make (or don't make, not choosing is a choice) yourself.

Who makes the choice does not matter. What does matter is that each choice creates a large to infinite number of possible outcomes now followed by an equally large to infinite number of 'yous'.

The multiverse theory assumes the universe splits when a decision is reached, an action is taken. Decide to go here not there on vacation, SHAZAM: a new you in a new universe each of you becoming something different from that point onward based on your different choices. All your 'yous' continue down paths different from each other and the one you, the original 'you', is on.

Still with me?

Your new 'yous' are not identical copies of the original you. Soon, the vast majority will be so different as to be unrecognizable having ever been you. Different choices will lead to exponentially different outcomes no matter how small the choice option differences appear to be. 

Kind of like identical twins at birth who grow up looking nothing like the other.

After the divorce, one raised by dad, the other by mom, each parent practising a completely different approach to raising their twin.

I know this is true, one of my 'yous' told me it is. 😐️
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You decide.

5/30/2025

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A few posts ago, I talked about comments I've received in response to Unlived series book ads, along with some from those who have read Raymond's story.

Very different interpretations of what the book is about; here's mine.

Raymond and Shelly first meet as young, recent high school graduates "living" unlived lives in Antigua. In another, they are middle-aged in Vietnam after the war, brought together by circumstances. They have no recollection of each other in these separate unlived lives.

Asian, as Raymond refers to him (his name is Giáp) plays a pivotal role: guiding Raymond through his alternate lives.

Enigmatic, a quiet observer of the human soul, he asks questions no one wants or has thought to ask. He forces characters to make choices they'd rather not make.

In some ways, he is who I would want to guide me through my immortality search were I in Raymond's position.

I created Raymond Quinn, and soon to be Shelly Bennett, as surrogates for all of us. Apologies to all whose name actually is Raymond Quinn and/or Shelly Bennett, this is fiction, they don't exist. However, maybe their stories will encourage readers to look back on their own unlived lives resulting from the choices they did (and did not) make.

Why should they, why should you? The answer for that is up to each of us as individuals.

For me, it is as Socrates said, "The unexamined life is not worth living".   

Raymond, Shelly, and soon to follow the stories of other characters confronting their unlived lives isn't about immortality. Whatever that will be largely comes from the lives we do live.

But it does suggest we benefit looking back on our past choices as a way to make better choices in the future.  
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Can't waste no time!

5/22/2025

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When do you need to know what you're writing is any good?

Book sales would be an indication, but that's well after the fact. I need confirmation while I'm writing not after.

For me the answer is a two part early indicator of how things will ultimately turn out. Not proofpositive, just sort of a writer's 'canary in the coal mine' heads up about what I've written. 

Once I have storyline in mind, how quickly I can flesh it out before moving on to whatever will be next is part one. The sooner that happens, the less I struggle putting words in my character's mouths, the more certain I am I've not wasted time.

You might say believing not wasting time is a pretty low bar to get over. You'd be right. But you have to start somewhere, and not having to struggle writing scenes and dialog is where I start.

On to part two, a much higher bar.

If I find myself almost believing I am at the place and time I am writing about with the characters I created, I know I haven't wasted time.

Why all this concern about wasting time?

Writing, rewriting (repeat endlessly) doesn't allow for it. I have a very tight schedule preparing The Unlived Lives of Shelly Bennett for publication later this summer. There isn't a reservoir of time allowing me to write 3,000 words one day only to throw them out the next.

They don't have to be perfect (they won't be) but they must be salvageable for the next phase; countless more hours and days rewriting once the first draft manuscript is 'finished' (hint, it never is.)

These blog posts are an example of that process.

As long as you think what you've read is good, we're good; no wasted time.

And when you don't think it's good, keep it to yourself. You'd be wasting your time expecting me to spend my time reading or listening to your complaints.

Another waste of time. 😉

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Thank You!

5/15/2025

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The number of followers of The Unlived Lives of Raymond Quinn Facebook page  recently exceeded 100. Thanks to all of you who have taken the time to click my ads, visit the book page on my website, and/or follow along here.

And of course, thanks to those of you who have purchased Raymond's story. Without your support nothing more would be possible. 

I mean it; I am sincerely grateful.

A lot of time and money goes into writing and publishing a book, particularly one from a largely unknown author such as myself. Sales are one measure of appreciation, so too is knowing people such as you are aware of what I'm doing.

There is more to come. The Unknown Lives of Shelly Bennett, who first appeared in Raymond's story, is currently being edited.

You'll soon see more about that including the cover and a promotional video as was done for Raymond Quinn. The book, itself will be available in late summer, print, digital, and audio.

(Suggestion for those who have not yet read Raymond's story. Shelly's story will make a lot more sense if you read Raymond's first.)

I've started the third in the Unlived series I plan to release next spring.

After that...!
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Making sense of the "Heat"!

5/5/2025

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I get lots of "likes" and "shares" to my weekly posts about The Unlived Lives of Raymond Quinn.

Multiple hundreds of them I very much appreciate.

A much smaller number also comment, which I loosely categorize as being:
A: "I'm interested"
B: "I've bought it/will buy it/read it"
C: "I saw a movie/read a book about it", or
D: "No way, we only have the one life we live".

I sub categorize the D group as being "I don't believe it so it can't happen" or "Just more science mumbo jumbo."

I've had to break up a few comment fights among the D group. Person #1 offers his/her biblical interpretation, which person #2 disputes, and they're off and running.

Like two individuals from different religions showing up at the same time on my front porch, arguing over the words of their lords (which to them are not the same.)

When it's comments about the posts, I let it go for a while hoping they'll get tired and stop commenting. If they don't they overwhelm what interests me, which is, what people think about Raymond's story.

(When they actually are on my front porch, I just don't answer the door.)

None of this surprises me.

Any story about a guy who's been dead for 46 years, and doesn't know it, is bound to generate heat. And who am I to say what they say is not right?

All that aside, some of the better stuff has positively affected the summer sequel, The Unlived Lives of Shelly Bennett.

Thank you for that; keep the likes, shares, and comments coming.  
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Don't like Facebook, Amazon?

5/1/2025

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I opened a Facebook account at the request of a client soon after it launched in 2004. He wanted to know what FB was, and whether it had any potential value to his business. That project completed, not finding much on FB of interest to me, I closed my account in 2013. 

Jump ahead to fall 2024, and the release of The Unlived Lives of Raymond Quinn. I suspected that FB should be part of my book marketing plan while not wanting to get back into it. Nonetheless, I did expecting to find things pretty much as they were eleven years earlier. Very little was the same.

When it comes to selling things, Facebook had evolved into an essential sales juggernaut, one I had to learn in detail to have any chance of successfully promoting my books.

I now spend hours monitoring my FB ads and marketing strategy, including attribution ads appearing on FB synced to Amazon; the undisputed book sales king.

​FB generated the interest, Amazon handled the sale.

You've written and self-published a book. You don't like Amazon, Facebook, maybe both. I feel you. Get over it.

Unknown, self-published, first time authors need both to have any chance of more than the 50 or so sales that is the average for the approximately 2,600,000 new self published books released each year.

Learn all you can how the system works. Do that and you significantly increase the chance of your book doing much better than if you don't.

​It's not all you can or need to do, but it is at the top of the list of what you should do. 
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Unlived Lives: A brand new time transporter.

4/21/2025

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I find connection between the theory of parallel universes, the multiverse, and the unlived lives we all could have lived had we made different choices. And very often, popular culture makes that connection for me.
 

Case in point, ELO's (Electric Light Orchestra), "The Rain is Falling".

"With their brand new time transporter, they'll think maybe I fought to get away.
But with all their great inventions, and all their good intentions, here I stay
."

Here I stay...in the life I do live. I don't think about my unlived lives to "get away" from anything.

I think about them because I spend so much time writing about the unlived lives of my characters.


And so do many who have read Raymond's story based on their questions and comments. They often now reflect on their own what-might-have-beens.

Don't fight it.

Your life choices, both those you value as well as those you don't, are all a part of the life you do live.  
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Probably not who you think it will be!

4/18/2025

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One of the most important jobs a self-published author has is identifying the reader/listener most likely to buy his or her book. I used to own a market research company. I've successfully identified customers for hundreds of clients. Not a problem.

I also initially sucked at identifying who would be interested enough in The Unlived Lives of Raymond Quinn to buy it.

I assumed those who read fiction, who have at least some interest in the multiverse, who like to read mysteries, would be the target. Demographically, probably mid 30's to mid 60's, mostly male.

I got some of that right, but not nearly enough. I assumed, not researched who the Raymond Quinn buyer would be, and as a result, I significantly underestimated women 55+.

I won't do that again.

If you're interested in who buys books in the US, you'll find that here.  

If you're writing/self publishing a book, put researching your audience at the head of your to-do list. And do it way before you even think of running ads (you will have to run ads.)

When you do start marketing, verify or change your audience assumptions doing click testing.

​What I do is too much to go into here, reach out to me if you want to know, I'll be happy to help you.   
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You're asking me?

4/9/2025

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The Unlived Lives of Raymond Quinn is doing quite well thanks to all who have purchased the print or digital versions, as well those waiting for the audiobook, due any day now.

I receive lots of emails, texts, and comments asking me to explain the scientific/philosophical debate regarding the possible existence of the multiverse. And along with that, the possible existence of our doppelgangers in those parallel universes.

In short, people want to know, is there is an infinite number of themselves out "there" somewhere?

😐️ Beats me. I took high school botany, got a C+.

Regardless, the book doesn't take sides in that debate. It (me) just assumes there is a multiverse full of universes parallel to the one in which we exist. That being the case, it then describes individuals stuck between their mortal and immortal beings, attempting to make sense of their predicament.

In other words, it's just for fun the same way books about time travel, reincarnation, and extrasensory perception are for fun. (No offense intended if you are writing one of those as a serious research work.)

However, warning to those considering reading or listening to Raymond's story, you do have to concentrate on what you read/hear to understand where it takes you.

It is a "word maze". You will think your know where the story's going only to find you don't. It forces you to think about what you read/hear. As one reader said, "I finished it, it gave me a headache."

Headaches notwithstanding, concentration and thinking are good for you. Food for the brain, particularly in this time of mind numbing political "leaders", most of whom I would be happy to see shipped off to some universe, parallel or not, far, far away from the one I'm in.
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    In addition to writing, William Matthies' accomplishments include earning a lifetime ban from Catalina Island age 13, viewing Earth from 80,000 feet during a Mach 2.5 flight in a supersonic Russian aircraft, and remaining an absolute beginner after “playing” guitar for more than three decades. 

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  • Home
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