Not ready for primetime.

Only the closest followers of the Unlived series will notice what is wrong with some of the above AI-generated Unlived ads.

I've been auditioning apps that use AI to create my own fixed image and video Unlived ads. As of today, I've tried four of them with similar results. 

Very simple to use, I uploaded summaries of The Unlived Lives of Raymond Quinn and The Unlived Lives of Shelly Bennett, along with copies of the book covers. I created both fixed image and video ads in separate tests, hit 'Enter', and with one exception, I had a result less than two minutes later. The one exception was a half hour of video processing time.

The video results were laughably bad. Cartoonish, appearing to have paid little attention to the book summaries. In one case, AI actually changed the images in my book covers to something it thought would be better. (Look for it in the above image.) Some, but not all, of the fixed image ads were reasonable, but nothing as good as an experienced creative person would produce.

It's possible that some AI apps can accommodate active URL links, taking the person who clicks the link to more information about the product. If so, I didn't find them. I can include a static URL link, but that would have to be copied/pasted/clicked in a search window by the person viewing the ad. That's too big an 'ask' for most. 

The examples I saw in the ads for AI ad generation apps looked great. But most, if not all, of those products were commodities, none for books, music, or movies.

Conclusion: Hands down, AI wins on a budget basis, while human creativity is best suited for representing the product most effectively. AI ad generation is more effective for commodities than for creative products. Hopefully, that will improve quickly.

Like most everything with new technology, currently, when it comes to creative products, AI marketing writes 'checks' AI ads can't 'cash'.