Thank you, ladies!

Facebook provides detailed information about those who react to the ads I run in support of the Unlived book series—more data than any other social media platform. The results are important to me; they tell me who my audience is and is not.

Who do you think would be most interested in reading about lives that could have been, but were not lived? Before I began advertising, I assumed men more than women, both genders aged 35 to 55.

Wrong.

The primary audience is women 50 and older, with the largest group being 65+. Men respond too, just not as many or as often as women.

Women 55+ buy and read more of my books than any other group. They are more likely than men to share their 'unlived lives' stories with me in their reviews, comments, and private messages.

They are more than just a customer; they are engaged with me and the concept.

Thank you, ladies.

Regardless of your gender or age, speculative question for today.

We can only imagine what our unlived lives would have been like. If it were possible, would you trade the life you lead for one of the lives you would have lived had you made different choices in the past?